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Welcome to the new Brand Experience Center for German ski touring brand Dynafit. From strategy to material selection to retail architecture, we helped create the perfect brand center for high-speed performance.

In the process of creating Stronger's first physical store in Stockholm, we partnered with the brand from concept to completion. Our team provided creative direction, developed design sketches, and carefully curated material and spatial solutions to ensure the perfect alignment with the brand vision.

When shoppers face an overwhelming sea of brands and choices, the real differentiator is store staff – how well they can guide decisions and highlight what sets a brand apart. That’s exactly what we achieved with Intel’s Sea of Choices initiative. We equipped staff with clear, memorable talking points and delivered an experience so engaging that Intel would stay top of mind the next time they met a customer.

GANT is a heritage brand that puts great care into crafting every stitch, choosing each fabric and detail – so consumers always receive the quality and experience they expect. That same philosophy inspired the GANT Academy. Because it’s not only about the product – it’s about how shoppers meet the brand, how they’re treated, and how they’re supported at every step of the journey. We helped GANT extend their meticulous care from products to employee education and every consumer touchpoint.

WorkShop brought Björn Axén into the premium travel retail arena as part of our exclusive pop-up program. With 25 million travelers passing annually, the activation showcased professional haircare in a high-traffic, international environment. The concept combined striking design, interactive displays, and live brand ambassador engagement—giving passengers the chance to discover, try, and purchase on the spot.

The pop-up not only delivered strong sales but also positioned Björn Axén alongside leading global brands in a curated retail scene, strengthening brand awareness and expanding its community beyond the Nordics

When Polestar launched their first-ever test-drive showroom in the Nordics, we were on the ground ensuring every customer received first-class service from experts who know the brand inside and out. Since then, we’ve successfully staffed multiple Polestar brand events, delivering the same premium experience every time.

When POP MART opened its first physical store in Amsterdam, we wanted to bring their vibrant social community into the heart of the launch. So, we turned the opening into an experience: the first-ever Ultimate Black Friday Race – a citywide treasure hunt that sent fans racing through Amsterdam for prizes, with the finish line at our Pop-Up store.

WorkShop manages Samsung’s dedicated field force across the Nordic markets, ensuring consistent brand presence and premium consumer experiences in retail. Through tailored recruitment, continuous training, and data-driven performance management, we secure strong sell-out results and strengthen Samsung’s market position. Our teams bring the brand to life in stores every day—connecting innovation with shoppers in meaningful ways.

As part of our pop-up program, La Roche-Posay engaged millions of international travelers, continuing their mission to improve life for sensitive skin. The activation featured a premium design, interactive sampling, and dedicated brand ambassadors—inviting passengers to discover and try products while in transit.

Beyond generating strong results, the pop-up expanded La Roche-Posay’s global reach and strengthened brand visibility in a high-traffic, international setting.

Physical field marketing has its limitations in terms of reach and scalability.
That’s why we designed an ambassador program for wholesale retail staff – giving them VIP-level access to Intel through engaging content, training material, and a social community that turns staff into brand advocates. The program’s success has scaled globally as a direct extension of their field trainers.

We have helped SONOS onboard and train over 1,000 ambassadors to ensure new products launch with an informed and energized retail team.

For the launch of the Sonos Ace noise-canceling headphones, we created a series of engaging trainings to introduce the product, how to use it, and how to sell it – reaching retail staff from Australia to the US.