Brand Activations bring your brand to life where people already are. Think pop-up stores, pop-up events, trade shows, and experiential campaigns designed as marketing campaigns to capture foot traffic.

Brand Activations deploy an arsenal of digital content, gamification, and sensory experiences that treat people like what they are: your audience.

For most people, retail is a marketplace, a store, a place of purchase.
To us? A brand’s story told in physical form. And for that story to land without words, we design for people, operations, and brands – always all three.

We work across fashion, tech, convenience, hotels, outdoor, and beyond, adapting to each brand instead of applying a fixed style. Some concepts need to feel seamless, others bold. Some are built for speed, others for immersion. Retail is never one thing.

Field Marketing Solutions is all about the people who make retail work. Sorry, no robots... yet. In fact, the demand for people in retail is greater now than ever. But with smarter digital tools, retail runs sharper than ever.

Our Field Marketing team handles everything from staffing and merchandising to in-store activations and product demos. It’s how your brand meets customers in the real world – where they try, buy, and get a chance to decide what feels right.

Retail Training isn’t just about teaching people to represent your brand. It’s never been that simple. To make sales teams, resellers, and reps genuinely care about the brands they represent, we compete with Netflix, TikTok, and everything else grabbing their attention. Old training methods don’t cut it anymore.

That’s why we design training that blends education with entertainment. We’re talking digital-first, insight-driven training and engagement programs. That’s a mouthful of saying we meet your team where they are in a way that sticks.

Most retail journeys start without anyone stepping foot in a store. It’s a space where people scroll fast, shop unpredictably, and algorithms hide more than they help. Finding your audience online means showing up where it matters with something worth acting on.

That’s what Workshop’s Digital Commerce team is built for. From audits to product content, retail media, DTC, TikTok Shop, sampling, and shoppable formats. Let’s find a way out of this maze together and build brands to be found.