| In this edition of Weekly Curiosities, we’re exploring how brands are blending niche culture and forward-thinking design to create deeper relevance with today’s consumers. Pop Mart’s Labubu phenomenon shows how collectible culture, once seen as fringe, is now a full-blown lifestyle movement. Meanwhile, Oakley is reintroducing itself as more than a performance eyewear brand, positioning innovation and cross-industry design collaborations as the new standard for retail storytelling. Whether it’s through emotional fandom or experimental product experiences, brands are proving that culture still sells, when it’s done right.
Thanks for reading and stay curious! |
| Labubus have taken over the world, here’s why | ||
| BRAND STRATEGY: Pop Mart, a Beijing based toy company, has grown rapidly thanks to its mystery box format, sealed packages containing surprise figurines. The concept plays on the thrill of the unknown and scarcity, which drives repeat purchases and has built a loyal collector community.
At the center of the success is Labubu, one of Pop Mart's original characters that has gained global popularity, especially among Gen Z and Millennials. With support from celebrity fans like Rihanna and Lisa from Blackpink, Labubu has helped Pop Mart expand into new markets and solidify its place in global pop culture. Pop Mart shows how a simple retail format paired with strong character design and emotional storytelling can become a global phenomenon. The brand has turned toy collecting into a full scale lifestyle movement.
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