| In this edition of Weekly Curiosities, we’re exploring how brands are getting smarter about meeting shoppers wherever they are, turning everyday moments into connection points. Sephora’s partnership with Lyft transforms Prime Day into an excuse to visit stores again, while Absolut’s Keith Haring launch taps the travel retail channel to capture travelers in the right mindset to discover something new. It’s a reminder that retail on the go isn’t just about convenience, it’s about showing up when your audience is ready to engage.
Thanks for reading and stay curious! |
| Absolut taps travel retail for Keith Haring artist edition |
| TRAVEL RETAIL: Absolut is celebrating its latest artist collaboration by launching a limited Keith Haring edition exclusively through the travel retail channel. The new bottle design revives Haring’s iconic dancing figures from 1986, connecting the brand’s art legacy with today’s global travelers.
The launch kicks off at major hubs like Heathrow and Gatwick with eye-catching pop-ups and creative activations, including a vending machine stocked with Haring-branded merch and a digital Uber coupon for travelers to redeem in-store. The campaign also features striking 3D billboards and airport installations designed to catch the eye of busy passengers. With plans to reach more than 40 travel retail markets by October, Absolut is showing how airports can become a vibrant canvas for cultural storytelling and unique shopping moments, combining art, travel, and impulse discovery in one limited-edition experience.
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| Sephora teams up with Lyft for Prime Day store boost |
| RETAIL MARKETING: Sephora is taking on Prime Day’s online frenzy with an offline twist, partnering with Lyft to drive more foot traffic to its physical stores. Between July 7–10, shoppers in cities like New York, Los Angeles, San Francisco, Chicago, and Seattle can claim up to $20 in ride credits to visit their local Sephora. Branded Lyft cars and in-store perks, like personalized skin scans and $10 off purchases over $50, aim to remind beauty fans what physical retail does best: human expertise, instant testing, and a sense of community.
The move highlights how retailers are finding creative ways to balance e-commerce peaks with real-world experiences that digital simply can’t replicate. By turning a busy shopping week into an opportunity to showcase its stores, Sephora taps into the growing consumer appetite for blended online–offline journeys, while also rewarding loyalty and making a trip to the beauty aisle feel like a treat, not just an errand.
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