| In this edition of Weekly Curiosities, we’re looking at how brands are rethinking both how they communicate and how they show up. As generative AI reshapes physical store design into immersive experiences, a parallel shift is happening in tone with more brands embracing radical honesty to build trust through transparency. Together, these moves signal a new kind of intimacy between brands and consumers, one that’s emotional, adaptive, and refreshingly real.
Thanks for reading and stay curious!
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| AI shapes the next generation of in-person retail experiences |
| AI IN RETAIL: Brands are transforming physical retail into immersive, evolving spaces powered by generative AI, moving store design beyond decoration and into experiential storytelling.
Forward‑thinking retailers are using AI to create “living spaces” that adapt in real time to visitors by adjusting lighting, projections, sounds, and even scent based on customer behavior. Shops are becoming emotional environments where digital and physical blend seamlessly. One example is Nike’s Paris “House of Innovation,” which features an AI-enabled meditation room that adjusts lighting and sound based on shoppers’ breath rate. These AI-driven environments aren’t gimmicks, they’re designed to build deeper emotional connections, strengthen brand loyalty, and turn visits into memorable experiences. As retailers rethink store space, AI is emerging not just as a tool, but as a creative co-designer in the evolution of brand engagement.
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| Green pop-ups and tennis treats: Lavazza’s Wimbledon 2025 experience |
| POP UP RETAIL: Lavazza, Wimbledon’s official coffee partner since 2011, is bringing sustainability with style to SW19 this year through its immersive “¡Tierra!” activation in the famous Wimbledon queue. Two pop-up points, the Airstream trailer and the green “cabana”, serve up complimentary, barista-made blends alongside engaging elements like QR-code giveaways and instant-win games
Meanwhile, at Wimbledon’s central hospitality zone (“The Hill”), Lavazza-trained baristas offer special drinks, including sustainable blends and signature iced recipes. Beyond the courts, Lavazza’s London flagship store is infused with Wimbledon spirit, featuring themed treats (tennis-ball cakes, mint cappuccinos) and a botanical Wimbledon display, running through the Championships . |
