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Field
Marketing

Field Operations That Drive Retail Performance

Field Marketing

Retail doesn’t happen in boardrooms

It happens in the field. That moment when a shopper stops, listens, and decides. Our Field Operations are built to make those moments count.

We put people, performance, and precision on the ground – whether that’s trained sales forces, expert merchandisers, or activation teams – backed by tech, insights, and scale that gives us the upper hand over competitors.

Staffing & talent deployment

The right people sell more. We recruit, train, and deploy brand-ready staff who don’t just fill a uniform but embody your story.
From long-term field teams to short-term activations, we make sure your brand is represented by advocates, not placeholders. For us, staffing is all about putting the right energy in the right store at the right time.

About About
Merchandising & Retail Execution

Your products deserve to be seen.

We manage planogram compliance, stock rotation, shelf visibility, and POS material with great attention to detail. Our merchandisers turn displays into sales engines – because a misplaced product is a missed sale.

Competitors like Tactical Solutions deliver basics. We deliver precision and creativity, making merchandising part of your brand experience.

Salesforce deployment & retail advocacy

Our field teams are not just salespeople – they’re storytellers. They know how to connect with customers, handle objections, and convert interest into purchase.

Through our advocacy program training, every field rep we deploy arrives ready to sell, inspire, and represent your brand like it’s their own.

In-store activations & brand experience

Sometimes, a product needs more than a shelf – it needs a show.

We design and run in-store activations that stop traffic and spark conversations.
From demos to product launches, we create moments that stick and drive sales long after the event is over.

Where others hand out flyers, we build brand theatre inside the store.

Data, insights & reporting

Our real-time dashboards and analytics show:

  • Where sales are strongest

  • Which activations perform best

  • What stock issues are costing you

This isn’t just reporting. It’s a feedback loop that constantly sharpens your retail execution.

Europe's leading field marketing agency

Flexible, scalable, global.

From seasonal campaigns to global rollouts, we scale field operations up and down with speed and precision. We’re built for brands that need reach without losing quality – whether that’s one country or twenty.

Our competitors can provide people. We give you people + process + passion, delivered with the reliability of Europe’s leading field marketing agency.

Why WorkShop Field Operations?

Because retail isn’t theory – it’s action.

We don’t just plan strategies. We put boots on the ground, products on shelves, and brands in motion. If you want staffing that sells, merchandising that matters, and activations that excite, WorkShop is your partner. Flexible. Scalable. Proven.

Let’s build your field force

Your brand deserves more than a field team. It deserves a force of advocates, merchandisers, and sellers who know how to create impact every single day.

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Main office

WorkShop

hello@work-shop.com +46 84 42 00 30

RFP´s and global requests

Fredrik Kridahl

fredrik.kridahl@work-shop.com +46 709 68 07 37

Client Inquiries

Damian Herbert

damian.herbert@work-shop.com + 46 735 466 124