WORKSHOP EXPANDS PARTNER NETWORK WITH POP-UP PLATFORM XNOMAD
WorkShop The Consumer Experience Agency is entering a partnership with xNomad, the platform that connects brands to short-term pop up retail spaces.
The partnership came about to make it easy for brands by providing a one-stop shop for insight driven location strategy, space & experience design, operations and data tracking of their retail initiatives across the Nordics. This also means that xNomad joins the office concept Next Generation R(e)tail Hub developed by WorkShop.
WorkShop CEO Payman Hazheer about the partnership: “We are happy to integrate xNomads innovative location platform into our business. They fit very well in our partner strategy to know more about the local markets and consumers. We are obsessed with understanding the local differences in each and every corner of the Nordics to deliver solutions for our clients that turn their shoppers into fans.”
With the rise of e-commerce and the growing importance of direct-to-consumer experiences, the pop-up has never been more essential for brands wanting to get to know and build strong relationships with their customers. It provides the opportunity to design bold new concepts, pilot new markets and products, highlight seasonal assortment and create engaging consumer experiences.
Not only does the partnership provide an easy and seamless process for brands in their hunt for pop-up space and concepts but also contributes in creating vibrant urban environments in making sure we utilize all vacant space to revitalize cities, design clusters of innovation and create unique customer experiences. The service is beneficial for both brands and landlords; “By using the data we both provide it helps brands choose their ideal location through understanding their customer demographics and allows landlords to determine which brand works best in their space”, says Jonathan Haralambakis, Founder of xNomad.
xNomad connects brands and entrepreneurs with short term retail space for a pop up experience.
We use telecommunications and WIFI data to measure footfall, gender and dwell time to help brands choose their store location and measure its success. We make move-in ready pop up stores through our partnership network, where we can design, furnish and staff the stores for an end-to-end experience. We have been funded by a number of tech investors based in Stockholm and Singapore, such as Antler, Sting, Almi Invest, SF Invest.
The pop-up is much more than your normal store, it’s a unique opportunity to build relationships with customers. One temporary, all-encompassing initiative for not only consumer meetings and experiences, but to climb the brand funnel, drive traffic to e-commerce and resellers, test new products, markets and targets, as well as highlight seasonal assortment.