THE CHALLENGE

 In the Norwegian market where you cannot show any tobacco products instore, we needed to find a unique way to greet the consumer.

 

RETAIL CONCEPT SOLUTION

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We created a Mobile Pop Up concept for the Norwegian snus market. Fitted with a fully functional walk-in fridge that offers the customer Swedish Match’s entire Norwegian product portfolio.

 
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Therefore, a bold design and location were important elements for White Box Snus Store to become a success with maximum impact.

 
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RETAIL ACTIVATION

When we launched the pop-up store in Oslo we wanted a placement that would create an impactful positioning with the reflecting surroundings, and our prime location on the water line in Aker Brygge did just that.

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