Swedish Match wanted to create a concept store to drive interest for the snus category, consumer loyalty and brand heat. With 100% focus on the quality of Swedish Match products.
RETAIL CONCEPT SOLUTION
We developed an experiential concept store where consumers can get inspired by interacting with snus in a new, unique and personalized way.
We offered a boutique sales experience that helped highlight the quality ingredients, the care of the process and craftmanship that goes into making the world’s #1 snus.
Shoppers experience unique interaction with the brand, such as creating their own snus from scratch and mixing a flavour that speaks to them personally.
Our Snus experts are trained to offer the best guidance. Not only being educated on product facts, they will tell you the story of Swedish Snus with proud confidence from a brand they all personally represent and believe in.
The store have been a success story in terms of loyal consumers, sales and interest.
WorkShop has now helped Swedish Match opening its 4th store.
STOCKHOLM , GÖTEBORG, NORDBY, ÅRE