THE CHALLENGE

Swedish Match wanted to create a concept store to drive interest for the snus category, consumer loyalty and brand heat. With 100% focus on the quality of Swedish Match products.

 
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RETAIL CONCEPT SOLUTION

 

We developed an experiential concept store where consumers can get inspired by interacting with snus in a new, unique and personalized way.

 
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COMMUNICATION

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We offered a boutique sales experience that helped highlight the quality ingredients, the care of the process and craftmanship that goes into making the world’s #1 snus.

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ACTIVATION

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Shoppers experience unique interaction with the brand, such as creating their own snus from scratch and mixing a flavour that speaks to them personally.

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TALENTED SALESFORCE

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Our Snus experts are trained to offer the best guidance. Not only being educated on product facts, they will tell you the story of Swedish Snus with proud confidence from a brand they all personally represent and believe in.

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RESULTS

The store have been a success story in terms of loyal consumers, sales and interest.
WorkShop has now helped Swedish Match opening its 4th store.


STOCKHOLM , GÖTEBORG, NORDBY, ÅRE

Feel free to contact us to find out more about the value we create.