The Role of the Store — A Retail Industry Pulse Report

To build a brand that consumers resonate with means creating an experience. And what a brand does is more important than what it says. The retail space offers a prime opportunity to manifest a brand and deliver an experience with tailored interactions that connect in a genuine and personal way.

With data extrapolated from our vast network of brand ambassadors reporting from the retail frontline, we checked the pulse on physical retail to see how three different parameters — store traffic, price sensitivity, and staff engagement — have shifted recently and what impact they have on shaping customer experiences in stores.

The report will walk you through the latest stats alongside expert interviews that interpret the numbers and translate what they mean for retailers today.

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