THE CHALLENGE

Stadium wanted to reach the young, urban, athletic demographic. They wanted to achieve this with a new concept strategy, creating a targeted boutique store that provided deep consumer relations and experiential retail.

 

RETAIL CONCEPT SOLUTION

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With a prime city location strategy we helped develop experiential concept stores that spoke directly to the target group and created a place where they not only shop, but become part of a greater community. These small scale boutique Stadium stores feature stylish, design forward, premium products that help increase inspiration, brand loyalty and more revenue per square meter.

 
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COMMUNICATION

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We wanted to create a store identity and communication that carried the energy of the consumers throughout the store. It started with the creation of the name Pulse, which captures the active heartbeat, motion of the city and the passion for leading an active lifestyle. We continued the connection with handwritten training tips and initiatives that are updated daily.

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RETAIL ACTIVATION

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The Pulse concept pushes for community style interactions in-store. We accomplished this with Run & Training clubs lead by the retail staff, hosting fun in-store competitions, gatherings, and even DJs playing their best beats to inspire extra motivation. With the addition of the newest sport analysis equipment, all shoppers’ individual active needs can be matched with the best gear.

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TALENTED SALESFORCE

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With a prime city location strategy we helped develop experiential concept stores that spoke directly to the target group, and created a place where they not only shop, but become part of a greater community. These small scale boutique Stadium stores feature stylish, design forward, premium products that help increase inspiration, brand loyalty and more revenue per square meter.

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RESULTS

The Pulse concept has been a success in terms of reaching the new consumer target group. Both stores have reached their sales targets without any cannibalization from the regular Stadium stores. Also, the run/train club has been an appreciated service as training groups and classes are starting to get continuously fully booked.

STOCKHOLM KUNGSGATAN & MALL OF SCANDINAVIA

Feel free to contact us to find out more about the value we create.