One of the major retail trends is meeting consumers in new places and in new formats. A clear example of this is the WorkShop designed Santa Maria Pop Up in Mall of Scandinavia, where consumers can immerse themselves in the sensations of spices, cooking and history.
RETAIL CONCEPT SOLUTION
We developed a seasonal pop-up store located in Mall of Scandinavia, one of the major shopping malls in Stockholm targeting Santa Maria’s premium target group. Workshop delivered a turn-key solution including strategy, location and concept design. To ensure that the concept is reflected in all touchpoints, the pop up is operated by WorkShop field force in clothing specifically created for the pop up concept.
We created an interactive in-store experience where we combined physical product and digital tools to inspire and guide the consumer to the best solutions based on their needs and preferences.
And it does not end with the concept and design, we take the in-store experience to the next step by creating engaging retail activations. In this pop up we had the Swedish Chef Team preparing delicious appetizers with a mix of the high quality Santa Maria Spices, which caught the attention of bypassers and was very appreciated by visiting costumers.