OUR RETAIL DATA OFFERINGS
It is not just about collecting data, it is about collecting relevant data efficiently and using that as a strategic foundation to truly understand and create value for consumers. Everything starts with knowing the shopper.
COLLECTION AND COMBINING DATA
We ensure a resourceful gathering of retail and shopper data with our own shopper tracking tool, which efficiently gathers data and captures moments from stores. In addition, we gather all other retail data such as sales, stock and brand data. The data is combined in an analytic business intelligence tool making it visually and functionally easy to display and analyse.
SETTING THE STRATEGY
Based on the data that we gather, which varies between projects and clients, we generate retail insights with clear recommendations of action. We consult our clients by building retail strategies on exactly how the products or services should be offered to the shopper.
MARKETING TRENDS AND INNOVATIONS
We make sure to track the change in consumers and their purchasing behaviour, as well as new tech and service inventions. This way we can put our best foot forward for our clients and understand where the market is heading.