OUR RETAIL CREATIVE OFFERINGS
We search out the best creatives to cover all our clients’ needs. From strategic concept developers, designers, to interior architects, we have the talent needed to translate any vision into new and unique retail concepts.
Combined with our clients’ vision, we base our creative ideas on data and insights customised to different fields and industries as well as each brand and consumer. We develop concepts to proactively reflect the ever changing retail industry and consumer behaviour.
Retail is always changing, and the store becomes increasingly important to build brands, tell brand stories and connect with customers. We help increase brand preference, drive conversion and create brand promoters of store staff and customers. With the support from data and insights we map the on- and offline journey to optimise assortment strategy.
The pop up is a perfect example of how we combine several services into one project, such as the creative concept and on demand staffing. Pop up is an accessible, inspiring and flexible way to meet consumers in highly commercial centers during peak seasons, or even in unexpected locations and timings for extra buzz. The aim is to build brand awareness, drive sales and traffic, attract and build preference through inspiring and innovative consumer experiences.
EVENTS AND FAIRS
We extend the brand identity in temporary spaces and create brand ambassadors of visitors, who can range from sales representatives and staff to business leads or end consumers. Based on the brand’s focus areas, we conceptualise training sessions and create impactful environments at events and fairs, where we make product knowledge exciting through interactive solutions and challenges using the latest tech.
From telling brand stories in a single boutique or a campaign that extends the globe, we are equipped to inspire the shopper to buy as well as to sell, the brands we represent. We provide everything from data driven strategy, idea sparking to production and implementation in store all over Europe to hit the consumer where it counts.
CATEGORY MANAGEMENT & WAYFINDING
We create efficient category management, wayfinding strategy and navigation aesthetics for seamless shopper experiences. From digital to in-store, it is about keeping consistency and helping shoppers find what they are looking for, nudging them to discover and experience something new.
IN-STORE ACTIVATIONS & POINT OF SALE MANAGEMENT
We have but a few seconds to get through to someone when it matters the most; the purchase decision period. It is crucial to highlight key benefits as well as inspire the shopper, without overwhelming with information. Based on retail data, we have the insights on how to use this communication opportunity to make it an easy decision.
We create impactful extension of campaigns, brand identity and store concepts into the multibrand arena. We manage distributor contacts and implement cohesive campaign installations throughout Europe.
BRAND IDENTITY AND PACKAGING DESIGN
Based on brand identities we create the visual extension for products, clothing and packaging. It is crucial that the take home product truly represents the brand, and continues to inspire and educate the shopper beyond the purchase point. Our talented commercial designers translates brand stories into all kinds of shapes and sizes.