Retail Concepts by Work-Shop.

Retail Concepts

From idea, to concept

Concept Innovation

We are an agency with extensive knowledge from various retail segments.

Concept Innovation have developed concepts for world leading brands and retailers for many years. Our innovative mindset and broad experience allows us to apply and move solutions between markets and segments.

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We know retail tech that drives real value, how to design for brand impact and increased sales.

We are an agency with key focus on sustainable solutions for our clients, working with global brands with the highest demands in terms of ESG.

Based in the Nordics, stemming out of Scandinavian values.


We always put ourselves in the eyes of the end consumer.

Creating concepts and experiences for those who matter the most – the end consumers.

Our strategists and insight department foresee retail trends and identify opportunities. Addressing the why, what and where for your retail concept.

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Our technology and analytical approach allows you to always benchmark yourself against industry best practices in order to stay ahead of the curve.

WorkShop also has feet on the ground in various retailer contexts. Supplying us key information on what drives true value for both brand and consumer on day-to-day basis.

Retail Realization

We work with you trough every step of the way, from idea, to concept, to reality and finally, to results.

With our team, there is no need for a third-party and you can rest assure that our experience and highly decorated team will bring everything to life. We have inhouse competences and partnership vendors to take your project from start to finish.We are a one-stop-shop for your project requirements, boasting a multitude of in-house competencies.

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From the conceptualization stage right down to execution, our capabilities cover every aspect of your project, thereby ensuring the smooth progression from start to finish. And that's not all; we also maintain strong ties with a network of partnership vendors, each carefully selected for their expertise and commitment to excellence.

Contact us


It all starts with a meeting, allow us to create a concept that can mold into reality for you.

Johannes Lagerås

Creative Director / Business Director

Mattias Schedvin

Retail Strategist

Anna-Karin Öman

Project leader/Account Manager

Erika Gustafsson

Project leader