NIKE

FULL SERVICE RETAIL PARTNER


THE CHALLENGE

WorkShop and Nike began their partnership over two decades ago. Starting in Sweden and over time expanding throughout the Nordics and Benelux, WorkShop supports Nike in delivering a consistent and memorable retail experience. Today WorkShop implements Nike campaigns for Nike Direct, Intersport, JD/Perry Sport, Unisport and Sportmaster all over Europe.

 
 

DESIGN EXECUTION & PRODUCTION

WorkShop collaborates with Nike to deliver premium campaigns in over 200 stores across Europe.  From initial brief to site specific design mock ups, from production to installation, the WorkShop team manages the process end-to-end.

Nike React Production
Nike Intersport React
Nike Store Production
 

RETAIL ACTIVATION

We ensure consumers engage with the brand by managing the planning and execution of interactive retail initiatives such as photo booths and product customization.

Nike React Design
Nike Photo Booth
2 2.JPG
 

VISUAL MERCHANDISING

WorkShop trains and manages a field team of Visual Merchandisers who are true brand ambassadors. Operating in Sweden, Norway, Finland, Denmark, Netherlands and Belgium, they oversee the consumer experience, plan in new collections, assist the implementation of campaigns and expertly advise on product presentation standards.

Nike Visual Merchandising
Nike Visual Merchandising
DSC_7268.jpg
 

PRODUCT TRAINERS

WorkShop supplies a team of Product Trainers called EKINs, who embody Nike’s values by telling the stories of Nike to the people they meet. They spread brand and product knowledge and build preference by conducting in-store trainings, integrating with the local community through grassroots events and partnerships and creating inspiring and educational videos that are distributed across Europe.

3.jpg
2e6bb752-127c-4535-ac2b-79a4c486dc69.jpg
Nike%252BProduct%252BTrainers
3.jpg