Amsterdam Engages in Play: Popmart's Innovative Scavenger Hunt Takes the City by Storm
Innovative Strategies and Planning: Behind this successful activation lay a meticulously planned strategy combining digital technology with real-world interaction. Participants used a geo-map app to navigate the city, searching for hidden stickers with unique codes, cleverly integrating the physical and digital realms.
Participant Engagement and Community Impact: The scavenger hunt transcended traditional marketing tactics, turning the streets of Amsterdam into a playground of discovery. The excitement was palpable, with participants actively sharing their experiences on social media, creating a buzz that extended far beyond the city's borders.