THE CHALLENGE

Nespresso wanted to create a window display with focus on Nespresso Lungo and to capture attention of the bypassers to visit their store and increase sales.

 

RETAIL CONCEPT

We created a window display concept to remind Swedes that the best way to start the morning is with a cup of coffee. Nespresso Lungo coffee that is.

Nespresso - WIndow display
 

We developed a total experience concept store where consumers get inspired by interacting with their preferred flavours in a new, unique and personalized way.

 
Nespresso - WIndow display
 

COMMUNICATION

Nespresso - Branding
Nespresso - WIndow display
Nespresso - Branding
 

ACTIVATION

Nespresso Kungsgatan - Retail Activation

Bypassers experience a unique and refreshing window display inviting them to come in.

Nespresso Kungsgatan Branding
Nespresso Kungsgatan - Branding