THE CHALLENGE

Nespresso wanted to create a window display with focus on Nespresso Lungo and to capture attention of the bypassers to visit their store and increase sales.

 

RETAIL CONCEPT

We created a window display concept to remind Swedes that the best way to start the morning is with a cup of coffee. Nespresso Lungo coffee that is.

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We developed a total experience concept store where consumers get inspired by interacting with their preferred flavours in a new, unique and personalized way.

 
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COMMUNICATION

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ACTIVATION

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Bypassers experience a unique and refreshing window display inviting them to come in.

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