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 Back in 2014 WorkShop was first asked to support Nationalmuseum in their strive to become more commercial and visitor-friendly in their sales and visitor services on site.


This conversation marked the starting point of a great collaboration; a collaboration that resulted in an array of projects ranging from package design to wayfinding elements.


Spatial Concept




This space innovation project had 3 main focus areas of development:

shop concept, wayfinding strategy, and the overall visual identity including staff clothing. 

The shop concept creation was focused on interior fittings, shop visual identity as well as a product assortment. Among other responsibilities, WorkShop created a wayfinding strategy and navigation aesthetics to fit the overall Nationalmuseum environment.


The newly built Nationalmuseum has been a monumental success. The renovation has been praised among critics and visitor numbers have been through the roof. 

We also created a visual identity of the shop and designed the staff clothing. 

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