Back in 2014 WorkShop was first asked to support Nationalmuseum in their strive to become more commercial and visitor-friendly in their sales and visitor services on site.
This conversation marked the starting point of a great collaboration; a collaboration that resulted in an array of projects ranging from package design to wayfinding elements.
This space innovation project had 3 main focus areas of development:
shop concept, wayfinding strategy, and the overall visual identity including staff clothing.
The shop concept creation was focused on interior fittings, shop visual identity as well as a product assortment. Among other responsibilities, WorkShop created a wayfinding strategy and navigation aesthetics to fit the overall Nationalmuseum environment.