INTEL THE SEA OF CHOICES EXPERIENTIAL TRAINING EVENT
Intel asked WorkShop to deliver a memorable training concept that truly breathes the brand, and maximizes learning and impact to level up the retail staff’s knowledge. Intel knows consumers have an overwhelming array of choices when they step into a store, and we wanted the retail staff to play the part of a customer in an unforgettable way.
We created an experimental training event including a ball pit filled with over 7000 balls to represent the array of choices consumers are faced with. Participants searched for clues in the ball pit and then the teams sorted the clues to match with on-screen prompts.
Events and Activations
After progressing through levels of training, the newest Intel products were revealed. All powered by dynamic audio, visual and lighting effects.
Visitors ranked the training into the top two concepts within its category at the largest home electronics fair in the Nordics.