FIELD MARKETING
CREATE STRONG RELATIONSHIPS BETWEEN YOUR BRAND AND THE STORE STAFF
There are five main resource models that we have identified that can be deployed across all markets in field marketing.
1. Dedicated
A dedicated team is an extension of your business. They work permanently for you
only, giving you complete flexibility to utilize the resource in the most effective
way possible.
3. Panel
An efficient and effective solution to access the highest sales and opportunity stores in the market through our panel team. The call-file of the panel is pre-defined and they support multiple brands in store simultaneously.
2. Partnership
A strategic collaboration between
2-3 complimentary manufacturers
to co-fund a dedicated team.
4. Crowd
A fast and highly cost-effective approach
to gathering information about your brands in the retail environment. Using a large crowd enabled through technology.
5. On demand
Access to fully flexible resource whenever you need them. Dedicated to you for the duration of the activity. This could be anything from 1 hour to 1 month.