EXPERIENTIAL STORE CONCEPT
The previous Electrolux concept was launched in 2016 and it was time for the next step in the brand story. There was a need to come up with a concept that connected the brand with the consumers through passion for cooking.
WorkShop developed this experiential store concept for Electrolux Home, where visitors can immerse themselves in cooking, flavors and the sense of togetherness that a kitchen brings.
Events and Activations
After progressing through levels of training, the newest Intel products were revealed. All powered by dynamic audio, visual and lighting effects.
Visitors ranked the training into the top two concepts within its category at the largest home electronics fair in the Nordics.