SHEIN X KLARNA – WorkShop

CASE

SHEIN X KLARNA

PROJECT

Shein & Klarna came together to launch pop-up shops across Europe. The main goal was to get new subscribers to their app so they could experience the ease of shopping, selecting, delivering, and easily paying with this powerful brand combo.

SOLUTION

We created the Summer Oasis concept, a place for people to come to escape the city, prepare and get inspired for their summer vacations, and treat themselves to a little taste of the VIP resort summer lifestyle. This is the perfect example of our full marketplace development capabilities. We created the overall concept, identity, communication, OOH, activations, opening event, PR, and influencer campaign and our talented team of retail architects also designed the pop-up.

RESULTS

We saw between 2500 and 4500 store visits per day, greatly surpassing their previous pop-up in London, which averaged 400 a day. 85% of all visitors downloaded the app, and over 150 media clips were shared with an estimated 16 million impressions.

CONTACT

Shawn Roberts

Creative Director and
Head of brand Experience

shawn.roberts@work-shop.com
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