Santa Maria, a top food brand celebrated for its fine spices, aimed to meet consumers through innovative retail trends. They chose to create an immersive PopUp in the Mall of Scandinavia, tapping into our expertise at WorkShop to conceive and execute this unique customer engagement initiative.
The trend of experiential retail
To design a space that truly encapsulates Santa Maria's essence, we dove into understanding the brand, its product range, and its customers. We also explored the larger retail landscape, focusing on the trend of experiential retail and the shifting consumer preferences towards engaging, immersive shopping experiences.
We delved into what the senses of taste, smell, and sight could bring to a retail environment, especially considering Santa Maria's rich product portfolio of spices. Furthermore, we factored in the historical roots and cooking traditions associated with the brand and its offerings.
Retail's future rests with the bravest pioneers who dare to redefine spaces, adopt technology, and prioritize customers. They are the true industry leaders.