NIKE & OQIUM
The project was a two-fold challenge presented by NIKE & OQIUM.
CITYWIDE SCAVENGER HUNT
The first part was to find an innovative way to drive interest and sales for the high-demand NIKE Jordans during the pandemic, without causing large gatherings of sneaker enthusiasts around the store. The second part was to create an organic influencer campaign to spread the word about the new PEGASUS 37, providing athletes and influencers with a unique experience to share and talk about.
Our approach to launching the new Nike Jordans was all about creating an interactive experience where our sneaker head fans could truly participate with the brand and get to know it in an entirely new way.
We created the ultimate city-wide digital scavenger hunt throughout Amsterdam. This innovative approach turned the process of buying shoes into an exciting race to unlock the shoes before they sold out. As participants navigated the city, the Jordan Jump logo came to life on their digital map, enhancing the experience and connection with the brand.