BabyBjörn's Global Store Concept - A Blend of Quality, Safet


Baby Björn

In the ever-evolving retail landscape, creating a store concept that resonates with a brand's identity and can adapt to various formats and markets is a significant challenge.


This case study showcases how Workshop partnered with BabyBjörn, a globally recognized Swedish company known for its innovative and quality children's products, to meet this challenge head-on. In 2019, Workshop embarked on a journey to design a modern, modular, and scalable store concept that could be implemented worldwide, reflecting BabyBjörn's values of quality, safety, and simplicity. This case study delves into the project's specifics, the solutions implemented, and the successful outcomes achieved.

The project involved BabyBjörn, a renowned Swedish company known for its innovative, safe, and practical products for children since the 1960s. With a growing global presence, particularly in China and North America, BabyBjörn sought to enhance its retail experience. The challenge was to develop a modern, modular, and scalable store concept that could be implemented globally across various store formats, ranging from wholesale to concept stores.

Creating a global store concept for BabyBjörn was about more than just design; it was about encapsulating the brand's commitment to quality, safety, and simplicity in every detail.

Johannes Lagerås


Workshop, in 2019, designed and developed a store concept that encapsulated the Scandinavian aesthetic, synonymous with quality and simplicity. This design philosophy aligned perfectly with BabyBjörn's values and identity. The concept was modular and scalable, allowing it to be adapted to different store formats and markets worldwide. This flexibility ensured that the brand's essence was consistently communicated, regardless of the store's size or location. Prototypes were developed and produced for the Swedish, North American, and Japanese markets, demonstrating the concept's adaptability.


The results of this project are yet to be provided. However, based on the information given, it can be inferred that the new store concept has been successfully implemented in various markets, enhancing BabyBjörn's retail presence and reinforcing its brand identity. The modular and scalable design ensures that the concept can be easily adapted to new markets and store formats as BabyBjörn continues to grow globally.
This project was a testament to the power of thoughtful design in creating a consistent and engaging retail experience across different markets and store formats.
Payman Hazheer


Johannes Lagerås

Creative Director / Business Director

Mattias Schedvin

Retail Strategist

Anna-Karin Öman

Project leader/Account Manager
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