An urban concept for telco retailer 3, modular in every sense of the word.Three, a notable brand in the telecommunications industry in Scandinavia, embarked on an exciting journey to redefine its retail presence.Aiming to create a unique and sustainable store concept that stood out in the bustling retail landscape, they partnered with us, WorkShop, to spearhead this transformation.
A unique and sustainable store concept
Our process began with comprehensive research and analysis. We sought to understand the defining characteristics of Three's brand and its customer base, alongside the broader trends and expectations of the telecommunications retail market. We explored the potential for innovative design elements and sustainable practices that could distinguish the store while aligning with Three’s values.
The goal was to find the sweet spot where sustainability, design, and functionality converge
Contrasting aesthetics in a retail environment
We also focused on understanding the power of contrasting aesthetics in a retail environment – how different materials could interact, and how they could contribute to an atmosphere that was both inviting and reflective of Three's innovative spirit. The goal was to find the sweet spot where sustainability, design, and functionality converge.
The store is a testament to innovative design and sustainability
This new concept not only visually stands out but is also functionally impressive. Every fixture is modular, providing adaptability and efficiency, a nod to Three's commitment to offering flexible solutions to its customers. The materials used are sustainable and reusable, showcasing the brand's pledge to reduce environmental impact.
Moreover, communication within the store has gone digital, aligning with the modern, tech-savvy customer and reducing paper usage. This harmony of design elements and sustainability practices sets Three apart in the retail landscape, marking it as a brand that is not only innovative but also environmentally conscious.