Three's Innovative Retail Concept - A Blend of Design, Funct

CASE

3

An urban concept for telco retailer 3, modular in every sense of the word.Three, a notable brand in the telecommunications industry in Scandinavia, embarked on an exciting journey to redefine its retail presence.Aiming to create a unique and sustainable store concept that stood out in the bustling retail landscape, they partnered with us, WorkShop, to spearhead this transformation.

A unique and sustainable store concept

Our process began with comprehensive research and analysis. We sought to understand the defining characteristics of Three's brand and its customer base, alongside the broader trends and expectations of the telecommunications retail market. We explored the potential for innovative design elements and sustainable practices that could distinguish the store while aligning with Three’s values.

The goal was to find the sweet spot where sustainability, design, and functionality converge

Contrasting aesthetics in a retail environment

We also focused on understanding the power of contrasting aesthetics in a retail environment – how different materials could interact, and how they could contribute to an atmosphere that was both inviting and reflective of Three's innovative spirit. The goal was to find the sweet spot where sustainability, design, and functionality converge.

The store is a testament to innovative design and sustainability

The result of our collaboration is the newly developed store concept for Three in Scandinavia. The store is a testament to innovative design and sustainability – a place where the warmth of bright wood meets the sleek, high-touch industrial look, creating an intriguing contrast that speaks to the forward-thinking nature of the brand.Through this transformation, Three now offers its customers an engaging, contemporary, and responsible retail environment, reflecting its commitment to sustainability and customer-centricity.

This new concept not only visually stands out but is also functionally impressive. Every fixture is modular, providing adaptability and efficiency, a nod to Three's commitment to offering flexible solutions to its customers. The materials used are sustainable and reusable, showcasing the brand's pledge to reduce environmental impact.

Moreover, communication within the store has gone digital, aligning with the modern, tech-savvy customer and reducing paper usage. This harmony of design elements and sustainability practices sets Three apart in the retail landscape, marking it as a brand that is not only innovative but also environmentally conscious.

The successful realization of this new store concept underscores the power of strategic design and sustainability in shaping the retail experience of the future.

CONTACT

Johannes Lagerås

Creative Director / Business Director

johannes.lageras@work-shop.com

Mattias Schedvin

Retail Strategist

mattias.schedvin@work-shop.com

Anna-Karin Öman

Project leader/Account Manager

anna-karin.oman@work-shop.com
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